ⓘ C$500 New customers only. First bet insurance up to C$500. If your first bet loses, get your stake back as a bonus bet up to C$500. Min deposit C$10 required. Bonus bet valid for 7 days. 19+ in most provinces, 18+ in Alberta, Manitoba & Quebec. T&Cs apply.
Rollover:
None
Bonus code:
CAN500
Average payout:
96.5%
Soccer: 94.6%
•
Basketball: 96%
Tennis: 94.6%
•
American football: 96.1%
Hockey: 95.5%
•
Baseball: 96.1%
Summary: Although it is a bit UK centred, William Hill sportsbook covers all major British and International sporting events with solid betting margin. Live streaming is avilable to registered players.
Financial standing, online security and rich sports offer are only some of many benefits when betting with the William Hill sportsbook. Besides accepting bets at their England shops, William Hill has been accepting wagers online since 1998. They've been publicly owned since 2002, and trade under the symbol WMH.L on the London Stock Exchange. Betting with a sportsbook that is publicly owned is something that sits well with us and probably the majority of sports bettors that like to wager with large amounts of money. They do take some of the largest betting action with up to €2,000,000 maximum win on soccer matches, but they also accept small bets as well. In fact, you can deposit as little as €5 and place a 3p bet on the single selection. The William Hill has become the most popular destination for online players to bet on soccer. Soccer events list include major leagues in the United Kingdom such as EPL, but we didn't notice they cover Conference league and similar competitions in the lower divisions. They offer straight action, prop bets, parlays, and teasers on all sports. They also offer live action, and they guarantee the best odds on all greyhound and horse racing. Regarding live action, we don't only mean on betting in-play, but also on their live video streaming available at their broadcasting channel called WHTV. In addition, the sportsbook accepts bets on all of the popular North American sports, such as NFL and college football, baseball, basketball and hockey. But they also offer great odds on tennis and accept horse action as well. Cricket betting covers the English county championships, International Test, ODI, T20 events and ICC World Cup events. You will not get the best odds on the market at William Hill but somewhat conventional odds are characteristic for highly reliable bookies. The prices do fluctuate a bit depending on how much money is being placed on the event in question and you should therefore take the early bets if you plan to bet on favourites. Just because William Hill is at the top of its class in reputation, doesn't mean that they don't offer a deposit bonus. It offers all new players a full 100% deposit bonus which maximum amount varies and depends on players's country. This bonus is considered a matched bonus, where players just need to deposit a required minimum to receive a bonus. As with all bookies, a rollover requirement is required to withdraw any winnings. Check in quick facts section on the top of this review to determine their current rollover requirements. Of course, William Hill is unfair just as all other online UK bookies because it offers a €25 in free bets only to players from the United Kingdom, 2 x €10 on sign-up and €5 every week. But if you are a lucky bastard to claim this offer simply click one of our links and on their landing page it will reveal the promotional code which is used at registration. You have to place qualifying bets on specified events only. The minimum qualifying bet is €10. The procedure of claiming the free bet is as follows. In the betting slip, when the option of claiming the free bet is indicated, the player has to enter the amount for both the qualifying bet and the free bet. If the free bet wins, the player will get only the winnings and not the stake. As a majority of sportsbooks, William Hill does not accept US Players. They do not currently offers betting in Australia either. If you do not live in one of those two countries, they are highly recommended. However, you should always check with, and abide by, any state or local laws before opening an account with any online sportsbook. For all Non-US citizens, they offer many different deposit options, almost guaranteeing success in funding an account. And they are quick to pay out when a player requests to withdraw their winnings. The customer support at William Hill operates round the clock and the recommended options for contacting them are via live chat or the online form. The best proof of how seriously they see customer assistance is gauged from the fact that toll-free telephone numbers have been provided for many countries. However, before players contact customer support they should check out the online help consisting of a very comprehensive FAQs section. The bottom line is that apart from the grounding in land based bookmaking, William Hill has a well regulated and secure online betting system for recreational players. www.williamhill.com
Company info
Company name
William Hill PLC
Adress
Greenside House 50 Station Road Wood Green London N22 7TP
Casino – If you like to hunt big jackpots then William Hill casino might be the right choice for you with a huge number of Playtech's progressive slots. Some of our favourites are Gladiator Jackpot, Sweet Party and The Avengers. If you decide to deposit at least €10 you can claim the 100% welcome bonus. The maximum is up to €150 in case you decide to deposit more.
Poker – iPoker member with a nice 1st deposit bonus of 200% up to €1,200. The games selection is typical for this network but the most action is on the Texas Hold'em cash tables. William Hill poker is one of the rare rooms that offers over €5,000,000 guaranteed prize money per month that can be won in their tournaments.
Affiliate program
Previously known as the Affiliates United their program has landed at the new internet address – affiliates.williamhill.com. Their standard commission is 30% and they carry over negative revenue in the next month. In overall, William Hill affiliate program is very competitive regarding revenue share they offer to their partners and you will promote well known brand.
Sponsorship
Scottish Cup draw
Ayr Gold Cup Festival
Anthony Joshua – professional boxer
Sc Cup Auchinleck
Queen's Park Football Club
Bay City Rollers Scottish Cup
William Hill Half a Mill Bonus Series
Country restrictions
William Hill excluded countries
Afghanistan
Algeria
American Samoa
Anguilla
Antarctica
Australia
Bangladesh
Belgium
Belize
Benin
Bhutan
Botswana
Bouvet Island
Bulgaria
Burkina Faso
Burundi
Cambodia
Cameroon
Cape Verde
Central African Republic
Chad
China
Christmas Island
Cocos (Keeling) Islands
Comoros
Congo
Congo DR
Cote d'Ivoire
Cuba
Curacao
Cyprus
Denmark
Djibouti
Equatorial Guinea
Eritrea
Ethiopia
France
French Guiana
French Polynesia
French Southern Territories
Gabon
Gambia
Germany
Greece
Greenland
Guadeloupe
Guam
Guernsey
Guinea
Guinea-Bissau
Haiti
Heard Island and McDonald Islands
Holy See (Vatican City State)
Hong Kong
India
Indonesia
Iran
Iraq
Israel
Jersey
Kiribati
Lao People's Democratic Republic
Lesotho
Liberia
Libyan Arab Jamahiriya
Macedonia
Madagascar
Malawi
Maldives
Mali
Marshall Islands
Martinique
Mauritania
Mayotte
Micronesia
Mongolia
Montserrat
Morocco
Mozambique
Myanmar
Nauru
Nepal
New Caledonia
The Netherlands
Niger
Niue
Norfolk Island
Northern Mariana Islands
Norway
Palau
Palestinian Territory
Peru
Philippines
Pitcairn
Puerto Rico
Reunion
Romania
Rwanda
Saint Bartelemey
Saint Helena
Saint Martin
Saint Pierre and Miquelon
Saint Vincent and the Grenadines
Samoa
Sao Tome and Principe
Saudi Arabia
Sint Maarten
Solomon Islands
Somalia
South Africa
South Georgia and the South Sandwich Islands
South Sudan
Sudan
Suriname
Svalbard and Jan Mayen
Swaziland
Syrian Arab Republic
Thailand
Timor-Leste
Togo
Tokelau
Tonga
Turkey
Tuvalu
Uganda
United Arab Emirates
United Kingdom
United States
Uruguay
Vanuatu
Virgin Islands (U.S.)
Wallis and Futuna
Yemen
Review of William Hill last updated on 2026-01-04 by BettingSOS.com
Bonus $250 New North American customers only. Use promo code FREE250. Get 50% bonus up to $250 in free bets plus 100 free spins on your first deposit. No strings attached welcome offer. Free bets available for sports betting. 18+, T&Cs apply.
Bonus $2000 New customers only. Use promo code JOIN125. Min deposit $100. Get 125% bonus up to $2,625 split as 100% up to $2,000 for sportsbook and 25% up to $625 for casino. Sports bonus must be wagered 14 times, casino bonus 30 times. Casino bonus excludes craps and roulette. Bonus expires after 7 days and payment methods restriction apply. 18+, T&Cs apply.
Bonus $500 New customers only. Use promo code WELCOME500. Get 100% bonus up to $500 on your first deposit. Bonus must be wagered 12 times the deposit plus bonus amount. Minimum odds of 1.5 (-200) required. Neteller deposits excluded. Bonus expires after 30 days. 18+, T&Cs apply.
Bonus €/$122 New customers only. Min deposit $1. Get 100% bonus up to $122 on your first deposit. Bonus must be wagered 5 times on 3-fold accumulator bets with minimum odds of 1.40 per selection. Bonus expires after 7 days. Certain payment methods excluded. 18+, T&Cs apply.
Bonus €/$100 New customers only. Min deposit €10. Get 100% bonus up to €100 on your first deposit. Bonus must be wagered 5 times on accumulator bets with minimum 2 selections and odds of 2.00 or higher per selection. Bonus expires after 7 days. Some payment methods excluded. 18+, T&Cs apply.
Bonus 100€ New customers offer, 50% up to €250, use promo code WELCOME. B&D amount must be rolled over 6x with min odds of 1.70 in 60 days period. 18+, T&C apply.
Bonus C$250 New customer only. 100% FIRST BET INSURANCE BONUS UP TO C$250 ON YOUR FIRST BET. Get up to C$250 in a Bonus Bet if your first wager loses. Register & login. Make your first deposit of min C$10 using promo code CAN250. Place your first cash bet on any sport at minimum odds -125 (1.8) or above. If your first bet settles as a loss, you will get 100% of that wager (up to C$250) back as a bonus bet. Bonus bet credited after your qualification bet with odds 1.8 will be settled as lost. No wagering in the Bonus Bet. Bonus bet will be valid for 7 days. General withdrawal restrictions & Full T&Cs apply.
Bonus €25 New customers only. Min deposit €10. Get 100% bonus up to €25 on your first deposit. Bonus must be wagered 8 times the deposit plus bonus amount on sports bets. Minimum odds of 1.80 required. Bonus expires after 30 days. Certain payment methods excluded. 18+, T&Cs apply.
Bonus C$500 New customers only. First bet insurance up to C$500. If your first bet loses, get your stake back as a bonus bet up to C$500. Min deposit C$10 required. Bonus bet valid for 7 days. 19+ in most provinces, 18+ in Alberta, Manitoba & Quebec. T&Cs apply.
Bonus £50 New Customers only; Min. deposit £15, Deposits with Skrill & Neteller not eligible, Bonus code SPORT; amount is 100% up to £50; Offer can be claimed once per household; Wagering requirements are 5x deposit and bonus amount within 30 days to switch bonus winnings into real money; Minimum odds of 4/5 on singles or accumulator bets with min. odds of 2/5 per bet to qualify; Max. stake contribution to rollover requirement is the value of your bonus; Some bets are excluded; See full T&C's; 18+
