Betting S.O.S.

William Hill review

William Hill
Rating: 4.2 / 5.0
Quick facts
In-play markets:
Mobile platform:
Live streaming:
Welcome bonus
New Customers Only. 18+. T&Cs Apply
ⓘ £30 Only new online customers from the UK or Ireland that will use promo code H30, minimum £10 stake, win only, min odds 1/2, free bets paid as 2 X £15, expire in 30 days, free bet/payment method/player/country restrictions apply. Full T&C apply.
Bonus code:
Average payout:
Soccer: 94.6% Basketball: 96%
Tennis: 94.6% American football: 96.1%
Hockey: 95.5% Baseball: 96.1%
Although it is a bit UK centred, William Hill sportsbook covers all major British and International sporting events with solid betting margin. Live streaming is avilable to registered players.
Financial standing, online security and rich sports offer are only some of many benefits when betting with the William Hill sportsbook. Besides accepting bets at their England shops, William Hill has been accepting wagers online since 1998. They've been publicly owned since 2002, and trade under the symbol WMH.L on the London Stock Exchange. Betting with a sportsbook that is publicly owned is something that sits well with us and probably the majority of sports bettors that like to wager with large amounts of money. They do take some of the largest betting action with up to £2,000,000 maximum win on soccer matches, but they also accept small bets as well. In fact, you can deposit as little as £5 and place a 3p bet on the single selection.
The William Hill has become the most popular destination for online players to bet on soccer. Soccer events list include major leagues in the United Kingdom such as EPL, but we didn't notice they cover Conference league and similar competitions in the lower divisions. They offer straight action, prop bets, parlays, and teasers on all sports. They also offer live action, and they guarantee the best odds on all greyhound and horse racing. Regarding live action, we don't only mean on betting in-play, but also on their live video streaming available at their broadcasting channel called WHTV.
In addition, the sportsbook accepts bets on all of the popular North American sports, such as NFL and college football, baseball, basketball and hockey. But they also offer great odds on tennis and accept horse action as well. Cricket betting covers the English county championships, International Test, ODI, T20 events and ICC World Cup events.
You will not get the best odds on the market at William Hill but somewhat conventional odds are characteristic for highly reliable bookies. The prices do fluctuate a bit depending on how much money is being placed on the event in question and you should therefore take the early bets if you plan to bet on favourites.
Just because William Hill is at the top of its class in reputation, doesn't mean that they don't offer a deposit bonus. It offers all new players a full 100% deposit bonus which maximum amount varies and depends on players's country. This bonus is considered a matched bonus, where players just need to deposit a required minimum to receive a bonus. As with all bookies, a rollover requirement is required to withdraw any winnings. Check in quick facts section on the top of this review to determine their current rollover requirements. Of course, William Hill is unfair just as all other online UK bookies because it offers a £25 in free bets only to players from the United Kingdom, 2 x £10 on sign-up and £5 every week. But if you are a lucky bastard to claim this offer simply click one of our links and on their landing page it will reveal the promotional code which is used at registration. You have to place qualifying bets on specified events only. The minimum qualifying bet is £10. The procedure of claiming the free bet is as follows. In the betting slip, when the option of claiming the free bet is indicated, the player has to enter the amount for both the qualifying bet and the free bet. If the free bet wins, the player will get only the winnings and not the stake.
As a majority of sportsbooks, William Hill does not accept US Players. They do not currently offers betting in Australia either. If you do not live in one of those two countries, they are highly recommended. However, you should always check with, and abide by, any state or local laws before opening an account with any online sportsbook.
For all Non-US citizens, they offer many different deposit options, almost guaranteeing success in funding an account. And they are quick to pay out when a player requests to withdraw their winnings.
The customer support at William Hill operates round the clock and the recommended options for contacting them are via live chat or the online form. The best proof of how seriously they see customer assistance is gauged from the fact that toll-free telephone numbers have been provided for many countries. However, before players contact customer support they should check out the online help consisting of a very comprehensive FAQs section.
The bottom line is that apart from the grounding in land based bookmaking, William Hill has a well regulated and secure online betting system for recreational players.

Company info

Company name William Hill PLC
Adress Greenside House
50 Station Road
Wood Green
N22 7TP
  • UK freephone: 0800-085-6296
  • International freephone: +800-3551-3551
Founded 1934
Online since 1998
  • United Kingdom (License 39225)
  • Gibraltar (License 034 & 042)

Betting info

Sports betting offer American football, aussie rules, baseball, basketball, boxing, cricket, cycling, darts, eSports, football, formula 1, futsal, GAA football, GAA hurling, golf, greyhounds, handball, horse racing, ice hockey, motorbikes, motor racing, netball, rugby, snooker, tennis, UFC and MMA, volleyball, winter sports
Other betting offers Lotteries, politics, Big Brother, The X Factor, BBC Sports Personality of the Year, etc.
Minimum bet £0.03
Maximum bet Varies
Singles allowed Yes
Maximum winnings £2,000,000 per day
Ways to place a bet Internet, telephone (UK: 0800-44-46-66), mobiles, text betting (UK: text stake and selection to 60609), physical shops
Betting odds types
  • Decimal (example: 1.65)
  • American (example: -154)
  • Fractional (example: 0.65/1)
Cash out feature Yes
History of bets Yes

Deposit methods

Payment Fee Transaction time Limits
PayPal Free Instant £10–£20,000
Skrill Free Instant £10–£80,000
Neteller Free Instant £10–£25,000
Visa Free Instant £5–£10,000
Mastercard Free Instant £5–£10,000
Maestro Free Instant £5–£10,000
Paysafecard Free Instant £10–£750
Bank transfer Free 3–5 days £25–£100,000

Withdrawal methods

Payment Fee Transaction time Limits
PayPal Free 1–24 hours £5–£5,000
Skrill Free 1–24 hours days £5–£10,000
Neteller Free 1–24 hours £5–£30,000
Visa Free 3–5 days £5–£10,000
Mastercard Free 3–5 days £5–£10,000
Maestro Free 3–5 days £5–£10,000
Bank transfer Free 5–10 days £25–£100,000

Other info

Languages Chinese, Czech, English, Finnish, French, German, Hungarian, Italian, Japanese, Polish, Portuguese, Romanian, Russian, Serbian, Slovenian, Spanish, Swedish
Other services offered
  • Casino – If you like to hunt big jackpots then William Hill casino might be the right choice for you with a huge number of Playtech's progressive slots. Some of our favourites are Gladiator Jackpot, Sweet Party and The Avengers. If you decide to deposit at least £10 you can claim the 100% welcome bonus. The maximum is up to £150 in case you decide to deposit more.
  • Poker – iPoker member with a nice 1st deposit bonus of 200% up to £1,200. The games selection is typical for this network but the most action is on the Texas Hold'em cash tables. William Hill poker is one of the rare rooms that offers over £5,000,000 guaranteed prize money per month that can be won in their tournaments.
Affiliate program Previously known as the Affiliates United their program has landed at the new internet address – Their standard commission is 30% and they carry over negative revenue in the next month. In overall, William Hill affiliate program is very competitive regarding revenue share they offer to their partners and you will promote well known brand.
  • Scottish Cup draw
  • Ayr Gold Cup Festival
  • Anthony Joshua – professional boxer
  • Sc Cup Auchinleck
  • Queen's Park Football Club
  • Bay City Rollers Scottish Cup
Country restrictions
William Hill excluded countries
  1. Afghanistan
  2. Algeria
  3. American Samoa
  4. Anguilla
  5. Antarctica
  6. Australia
  7. Bangladesh
  8. Belgium
  9. Belize
  10. Benin
  11. Bhutan
  12. Botswana
  13. Bouvet Island
  14. Bulgaria
  15. Burkina Faso
  16. Burundi
  17. Cambodia
  18. Cameroon
  19. Cape Verde
  20. Central African Republic
  21. Chad
  22. China
  23. Christmas Island
  24. Cocos (Keeling) Islands
  25. Comoros
  26. Congo
  27. Congo DR
  28. Cote d'Ivoire
  29. Cuba
  30. Curacao
  31. Cyprus
  32. Denmark
  33. Djibouti
  34. Equatorial Guinea
  35. Eritrea
  36. Ethiopia
  37. France
  38. French Guiana
  39. French Polynesia
  40. French Southern Territories
  41. Gabon
  42. Gambia
  43. Greece
  44. Greenland
  45. Guadeloupe
  46. Guam
  47. Guernsey
  48. Guinea
  49. Guinea-Bissau
  50. Haiti
  51. Heard Island and McDonald Islands
  52. Holy See (Vatican City State)
  53. Hong Kong
  54. India
  55. Indonesia
  56. Iran
  57. Iraq
  58. Israel
  59. Jersey
  60. Kiribati
  61. Lao People's Democratic Republic
  62. Lesotho
  63. Liberia
  64. Libyan Arab Jamahiriya
  65. Macedonia
  66. Madagascar
  67. Malawi
  68. Maldives
  69. Mali
  70. Marshall Islands
  71. Martinique
  72. Mauritania
  73. Mayotte
  74. Micronesia
  75. Mongolia
  76. Montserrat
  77. Morocco
  78. Mozambique
  79. Myanmar
  80. Nauru
  81. Nepal
  82. New Caledonia
  83. Netherlands
  84. Niger
  85. Niue
  86. Norfolk Island
  87. Northern Mariana Islands
  88. Norway
  89. Palau
  90. Palestinian Territory
  91. Peru
  92. Philippines
  93. Pitcairn
  94. Puerto Rico
  95. Reunion
  96. Romania
  97. Rwanda
  98. Saint Bartelemey
  99. Saint Helena
  100. Saint Martin
  101. Saint Pierre and Miquelon
  102. Saint Vincent and the Grenadines
  103. Samoa
  104. Sao Tome and Principe
  105. Saudi Arabia
  106. Sint Maarten
  107. Solomon Islands
  108. Somalia
  109. South Africa
  110. South Georgia and the South Sandwich Islands
  111. South Sudan
  112. Sudan
  113. Suriname
  114. Svalbard and Jan Mayen
  115. Swaziland
  116. Syrian Arab Republic
  117. Thailand
  118. Timor-Leste
  119. Togo
  120. Tokelau
  121. Tonga
  122. Turkey
  123. Tuvalu
  124. Uganda
  125. United Arab Emirates
  126. United States
  127. Uruguay
  128. Vanuatu
  129. Virgin Islands (U.S.)
  130. Wallis and Futuna
  131. Yemen

 Review of William Hill last updated on 2022-01-06 by
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William Hill
Bonus £30 Only new online customers from the UK or Ireland that will use promo code H30, minimum £10 stake, win only, min odds 1/2, free bets paid as 2 X £15, expire in 30 days, free bet/payment method/player/country restrictions apply. Full T&C apply.
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